In today’s business world, it is important to have a strong online presence. Your identity and reputation can play a big role in achieving the success of your business.  For those businesses who depend on referrals, it is extremely important they maintain a positive online standing. 

Here are five ways to protect your online reputation so it does not cost you your clients.

1.   Run A Google Search

Google Alerts can be a great way for you to see when your company name comes on search engines. One of the basic things you can do to learn about your reputation and what people have to say about you is simply by running a Google search. After all, it’s important that you stay aware of what is being said regarding your company. In case if you do find negative reviews, you can always hire a company to erase the negative comments. Removify helps remove negative internet posts so you can maintain your good reputation online.

2. Professional Software Solution

For an online business, it is worth spending on software that can help monitor and improve your online presence. With the help of a professional software, you will be able to efficiently manage your online reviews and improve your search visibility. Furthermore, you can also measure your company’s performance against your competitors.

It is important that you know what is being said online about your company. You must take some time in conducting regular searches on the name of your business to ensure you have an ample amount of good and positive content online.

3.   Staff Responsiblity

Online chatter will always be constant. You have to follow a consistent policy and process about how you will manage your online reputation. The best way would be to designate one of your staff members to monitor online mentions and accordingly respond to feedback as per company policy. You can decide on whom to keep for the job based on their knowledge of social media networking.  

One of the ways to ensure your online reputation is through your employees. When you keep your employees happy at work, not only will they will work with more dedication and commitment, they will endorse the company to their friends and family.  

4.   Distribute Content

If a potential customer searches your business name and finds a few results, this can be just as damaging for you as having numerous negative reviews. Customers need to know and trust the company before they make a purchase. When they do not find enough information, they will avoid purchasing from the company.

5.   Claim Your Company Profile

Almost everyone doing business rely on the internet to gain information. That is why you must claim and improve your company profile across all social media. Regardless that you do not have any intentions of using Twitter for your business, you should claim your Twitter handle before someone else uses your name to their advantage.