Mercedes a well-known, posh, and high class vehicle brand is known all over the world for the cars it manufactures. People who own the brand are known to be rich, classy and sophisticated people and that is the niche they target with their brand. However, Mercedes is a vehicle company also expanded its roots in truck and construction equipment. The Ute by Mercedes has finally landed in Australia and the reason behind the company bringing out a Ute is discussed in the article below. You can find out more about the Ute on Mercedes Benz servicing in Melbourne.
Mercedes are bringing their X-class concept to Australian construction sites. The UTE is Mercedes first UTE, hence it is evident that the company is expanding into different fields and it was spotted going to a location or a shoot to be revealed properly in the country in the future.
The UTE is said to have amazing details that will make truckers want it badly. It has 22 inch wheels, which the production manager says are almost production ready, meaning they will be available to buy pretty soon.
As the UTE is manufactured by Mercedes, it is said to have the same luxurious and expensive look to it, going with the reputation of the company. It is said the interior of the UTE and the safety precautions of the vehicle will be the same as for cars that Mercedes is meant to produce, hence it is said to be above expectations.
People still ask the question of why Mercedes even invest in a car that costs $80,000. The answer is simple, it seems that there is a market for it and the company wanted to expand its investment opportunities. It seems that people will buy anything that has a brand on it, even if it is based on a much cheaper model or if it can be substituted for buying 2-3 cars at the same price.
People seem to love buying brands whether it is cars or clothes. They will spend on luxury and comfort whether they can afford it or not. Mercedes took advantage of that mentality, creating and expanding their brand into building a UTE or a pickup truck. This has helped them broaden their prospective and they can also then venture into a new market which right now is not very saturated. With a reputation and a big name, they can easily get people to buy the car, even if it is very expensive. Also nowadays, people have started to show off their wealth by buying expensive cars and Mercedes fits right there within that niche. Hence this is why they believe they will have sales and will be able to make money out of the new market they are targeting.